Indian River County expanding promotional reach with videos

INDIAN RIVER COUNTY – Online visitors to Indian River County’s website and viewers of the county’s TV channel will soon have more to watch, thanks to a partnership with a national firm.

This week, the Board of County Commissioners unanimously approved an agreement with a company that will – for free – produce up to 10 promotional videos that will link through the county’s website and air on TV. “I think it’s a great program,” Commissioner Peter O’Bryan said of the agreement with CGI Communications.

The firm is a partner with the National Association of Counties – of which Indian River County is a member. The company has agreed to work with 10 counties in Florida and Indian River was among those selected.

To offset CGI Communication’s costs, it will obtain local advertising, which will be displayed near the videos.

The videos will be hosted on CGI’s server and will be linked through the county’s website, according to County Webmaster Scott Johnson.

The produced videos are expected to touch on a range of topics, which could include tourism, economic development, healthcare, history, and culture.

O’Bryan said he could envision another video perhaps from the Under the Oaks Art Show in Vero Beach promoting the weather during the colder months up north.

CGI Communications’ staff is expected to work with county staff and leaders to determine the videos’ content and write the scripts.

No timeframe for when the first video would be posted or aired was given.

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