A major and much needed update is coming to the Vero Beach Outlets, according to Karen Fluharty, head of marketing for the sprawling 340,000-square-foot mall west of I-95.
“We are going to make it worth the trip again,” says Fluharty.
The multi-million-dollar renovation, which is set to begin in January, will include a new entrance and a central cluster of restaurants with courtyards and outdoor seating in middle of the vast, underutilized parking lot.
There will be new pedestrian walkways and a tram system to carry shoppers around the mall’s wide perimeter.
“We are going to create an outdoor environment that feels good and has a sense of place,” Fluharty says.
The redesign comes in conjunction with a planned shift toward more high-end home-goods stores. A Design Within Reach outlet is slated to open next spring, joining the Restoration Hardware and Williams-Sonoma Outlets.
Vero Beach Outlets opened in 1995 and was sold to new owners, The Simpson Organization, in 2017.