‘Enclave’ brand builds a presence in 3 communities

Indian Harbour Beach’s newest single-family community, The Enclave of Indian Harbour Beach, is filling up fast. It’s only a small, 13-lot neighborhood in a relatively moderate price range, but it represents the first project in a larger marketing strategy also involving much bigger communities to be developed in Melbourne and Satellite Beach.
The entrance feature on the gated community at 110 Enclave Ave., located off  Banana River Drive, is going in and ground is about to be broken on several homes.
The community is to debut a new Enclave  icon that will serve as the official kick-off project for three communities under the same name. They include the 103-lot Enclave at Lake Washington and The Enclave at Satellite Beach, located in the former base housing South Patrick Shores, said Mark Fontaine, president of Fontaine Development Strategies.
“It’s the launch pad for the three communities that we’re doing under the same brand. The Satellite Beach project will be a little different because it will be more diverse in what types of housing we will be offering there,’’ he said.
The Indian Harbour Beach project will have homes with a minimum 1,800 square feet, but the homes will generally range from 2,000 to 3,500 square feet. The listing prices are expected to start in the high 400s, but there are already multiple units being designed in the $700,000 range. The neighborhood will be designed with primarily a British West Indies architectural style, with most homes also being built with pools, he said.
The new subdivision represents the only new home construction project with 75-foot lots in the area from Ocean Avenue in Melbourne Beach to the Pineda Causeway, he said. The goal of creating the 13 .18-acre lots was to keep the land prices relatively inexpensive around the $200,000 price point, he said.
“Seventy-five feet is your typical lot size but there are a lot of homes now being built on 60- and 50-foot lots and there are hardly any of those still available,’’ Fontaine said.
So far, 10 of the 13 lots are under contract in The Enclave at Indian Harbour Beach, with seven buyers in place and three homes being built on spec, he said.
There will be a visual difference in the relatively small project, which perhaps means more than just the 13 homes to be built in the one-street neighborhood with a cul de sac.
“It’s a very small piece of property so this is maximum usage of it. It’s the launch of the (Enclave) brand so the entry feature will be more elaborate than would be found at this price point normally, with extensive stonework and landscaping,’’ he said.
The entire project is expected to be built out completely within about a year, Fontaine said.

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