INDIAN RIVER COUNTY — The Vero Beach Outlets, a more than 329,000 square foot outlet shopping center located in Vero Beach, announces today the appointment of Melanie Garcia-Canet as Marketing Coordinator.
An experienced communications management professional, Garcia-Canet will be responsible for Vero Beach Outlets’ tenant relations along with all marketing initiatives including advertising, public relations, digital/interactive, social communications, special events and tourism marketing all with the end goal of driving consumer traffic and increasing merchant sales.
Garcia-Canet most recently served as a communication and education specialist with Supervisor of Elections where she effectively executed communications efforts including drafting newsletters, issuing press releases, coordinating media outreach efforts and managing social communication platforms. In addition, she played an instrumental role training and managing poll workers during each election cycle. Earlier in her career Garcia-Canet held positions with increasing responsibility at Visit Jacksonville along with Jacksonville’s First Baptist Church.
A graduate of Jacksonville University, Garcia-Canet earned her Bachelor of Science degree in public relations and marketing.