VERO BEACH — The Indian River County Chamber of Commerce announced that Allison McNeal, Director of Tourism, has been appointed to Visit Florida’s Industry Relations Committee.
The Industry Relations Committee serves as the primary source of industry feedback and counsel on strategic matters related to industry communication and engagement, partner development and participation, and customer relationship management.
“I am honored to be appointed to this committee and becoming more involved at the state level,” said McNeal. Relationships with the leaders in Florida’s tourism industry is critical to the success of VISIT FLORIDA and to establishing Florida as the No. 1 destination in the world. McNeal has been in her position nearly two years and holds a degree in Marketing from Florida Atlantic University.
Creating and leveraging partnerships that add value for the industry is a key component of the Industry Relations Committee. Some examples include VISIT FLORIDA’s strong relationships with a host of state and industry trade associations, as well as major marketing partnerships with companies such as Kodak and Mazda. Each of the partnerships VISIT FLORIDA cultivates provides an opportunity for the industry to extend their reach and relevance through involvement in our programs.
The Indian River County Chamber of Commerce is a county-wide organization representing the business community by providing services, benefits and leadership for positive growth and change.
