VERO BEACH — Just last month, the Dyers – husband and wife team of Will and Tatiana Dyer and Will’s brother John Dyer – purchased the Shultz Chevrolet dealership in Fort Pierce.
This acquisition added to their Vero dealership now allows Dyer Chevrolet to have largest Chevrolet inventory between West Palm Beach and Daytona.
Will and Tatiana Dyer moved to Vero Beach in 2008 when they sold their Ford, Lincoln-Mercury dealership in Northwest Ohio.
Initially the Vero business began with the purchase of the Mazda dealership on U.S. 1 in Vero Beach in early 2008.
Ten days later, the group bought the Chevrolet dealership across the street on U.S. 1 also in Vero.
The following year, the group purchased the Subaru dealership in Palm Bay and relocated it to Vero.
The purchase of the long-standing Bill Shultz Chevrolet dealership in Fort Pierce now brings the Dyer businesses to four. The deal was made final on Dec. 16.
The Shultz family had been in the Chevrolet business in Fort Pierce for more than four decades.
“We’re all really excited to expand into a neighboring market,” Tatiana Dyer said of the family’s expanding portfolio.
Tatiana Dyer said she has had nothing but respect for her former competitor and was honored when she and her family were called to see if they would be interested in taking over the Shultz family business.
She said she got to know Bill Shultz through various Chevrolet gatherings over the years.
“We always had respect for each other,” Tatiana Dyer said.
The Dyers hail from St. Petersburg and are delighted to not only be back in Florida, but to make Vero Beach their home.
“I love this town,” Tatiana Dyer said.
She admits she didn’t know much about Vero before deciding to make a home here and grow not only a business, but a family.
Her children Liam, 3, and Isla, 2, attend the Vero Beach Community Church Pre-School.
Tatiana Dyer said her family’s business has the fourth highest service retention in the state when it comes to customers purchasing vehicles at her Vero Chevrolet dealership and then returning for service calls as opposed to heading to another operation to have standard oil changes and other routine maintenance work done.
Howard Langley, a part-time Vero resident and former owner of a Virginia dealership. understands why.
“Their service is next to none I’ve seen,” said Langley, a Chevrolet owner. “They’re good and charitable people. I tend to be critical as a former dealer and I’ll be the first to tell you, they’re very good.”
Those reasons are likely the reasons the Shultz family reached out to the Dyers and made them an offer to take over their long-standing family business.