Small business operators know that every second and every dollar is valuable. While large corporations have the ability to allocate plenty of time and money to marketing efforts, small business owners don’t always have the same resources.
That’s why it’s important for those who work in small business to incorporate marketing into everyday tasks as a way of maximizing resources. While you may not realize it, daily tasks offer many easy and affordable ways to promote your business. If you’re not doing it already, here are a few places to start:
* Incorporate marketing messages onto the products that come into contact with consumers. Think custom paper bags that bear your logo or a design unique to your business. Or if you own a restaurant, serve your drinks in custom mugs or glasses to give your customers a more personal, professional experience. You can also sell these types of items at your store, which amounts to a free marketing opportunity when your customers display them to family and friends.
* Market through daily correspondence. Attach your small business logo to everyday items such as envelopes, letterhead, business apparel and uniforms, delivery vehicles … things that you use everyday can be used to promote your company. Consistently displaying a professional image to the customers and associates with whom you regularly communicate will have a positive long-term effect on your company’s image. In addition, you should attach your logo and your company’s Web address to your e-mail signature, so your contacts can easily learn about your business if they are looking for information.
* Treat your business as a badge of honor. When you are traveling, display your name proudly, as you can feature your logo on items like notepads, pens and business cards. You can even bring a few extras along and share them with your fellow travelers.
You are surely already focused on positive interaction with others as your best marketing tool, and creating a professional image through these types of custom products is an easy way to help sell yourself and your business.