You can probably identify most the world’s most successful companies by their logos, even if they don’t contain the company’s name. And in some cases, you might know a company was responsible for a piece of marketing simply because of the font or color scheme used.
This is not by accident; these companies have worked long and hard to establish consistent images that make them instantly recognizable to the public. If you’re a small business owner, you should be striving to do the same thing within your community and potential customer base.
As the Internet becomes more important as a marketing tool, it’s even more imperative to keep your message consistent across all of your customer touch points. Here are a few things to keep in mind as you create an integrated and consistent marketing image:
* Let your logo guide you. Business logos should appear on everything from letterhead to the e-mails you send to customers. A good logo can be the first step toward positive brand recognition.
* Keep design consistent. The images that appear on your website should be consistent with what customers might see in your store. In addition, your e-mail marketing messages should use the same colors and fonts that appear on your website, to build familiarity.
* Promote synergy between your platforms. For example, encourage customers to sign up for e-mails that contain special offers and company news at your store. Your website should also offer customers news about what’s going on in the store, allow customers to sign up for e-mail updates and encourage them to follow you on social media applications. Business web design professionals such as Aplus.net can help you integrate your website if you are having trouble doing it yourself.
* Keep product information consistent. When referring to products online, the language should be consistent with what’s found in the store. Your product names and descriptions should also carry a similar tone, as it’s also a part of your brand.
By following these principles, potential customers will start to feel like they know your business before they even set foot in the store.
