VERO BEACH — A direct mail package designed by DHI Advertising and Design was recently brought to national attention in the June 2010 issue of Deliver. Published by the United States Post Office, the magazine features case studies, news features, opinions and white papers that present relevant messages to marketing professionals about how best to influence the consumers they court.
The article, entitled Showpieces – A Short Colorful Exhibition of the Creative Power of Direct Mail, states about the featured items: “Each piece is bright and engaging in its own way. Most important, each piece has served to advance critical business goals such as fostering brand awareness and driving customer loyalty. And each did so by seizing on the unmatched ability of mail to put an offer directly into a target’s hands. You can touch it, fold it, hold it up to the light.”
Created by DHI’s in-house team of marketing specialists for Seacoast National Bank, the innovative wallet-like design features the message “Jump On Over to Seacoast National Bank.” When opened, pop-up $100 bills in the shape of cubes surprise the recipient who is invited to match serial numbers on the bills with those displayed at bank branches in order to win $100 on the spot.
“Being placed in the spotlight by the Deliver® editors is an honor because they recognize creative direct mail promotions and recognized that the Seacoast mailer provided an effective marketing solution.” explained Carl Miller, President, DHI Advertising and Design. “While national awards and media attention are important to promote our business, what is most important is that we are committed to developing strategic and successful solutions to our client’s challenges. This direct mail package delivered on that promise – raising the level of awareness and interest in our client’s services.”
Co-founded in 1983 by Jorie Butler Kent and Carl Miller, DHI provides advertising and design for high-end products and services at the local, national and international level. DHI provides marketing solutions for clients in the aerospace, aviation, building and construction, economic development, healthcare, financial services, hospitality, luxury travel, marine and tourism industries and non-profit sector.
To learn more about DHI, visit www.DHI.com or call 772-234-8001.