Protect your ride for best resale value

(ARA) – As inclement weather and uncontrollable conditions hit the roadways, it’s essential not to let the environment wreak havoc on your car’s resale value. It’s hard enough avoiding flying debris and ravaged roads, let alone keeping the kids’ muddy cleats off your leather seats. And while you might not hear praise for all of that hard work, it’s important to keep you and your car’s resistance to the elements top of mind during the peak car buying and selling season.

“It’s important to keep your car or truck in top physical condition,” says Jack Nerad, executive editorial director of Kelley Blue Book and kbb.com. “Late summer to mid fall is peak car-buying season, and those planning to purchase a used vehicle will look at everything from the state of the fabrics to sun damage to the condition of the paint. The sun can cause more damage than even the wind or rain.”

Nerad advises car owners to take the little steps that will yield big results in the long-run, like those offered by 3M Automotive’s Aftermarket Division. “If you’re trying to get the most re-sale value for your car or truck, it’s more than worth your time and investment to protect both the inside and outside of your vehicle,” he says.

Add mileage to your car – and you, too.

Many drivers aren’t aware that windshields are typically the only window equipped with the capacity to block out harmful UVA rays. That means every passenger in a car is vulnerable to severe sun exposure. A simple solution is to install window films – they may only require a one-time application, but they achieve long-lasting results. By reducing the amount of sunlight that reaches the interior of your car, you not only protect your health, but you preserve the condition of your vehicle’s interior.

What about that spiffy paint job?

The sun doesn’t have to worry about its ability to shine – but your car does. You may think you’re doing all the right things to maintain its glistening coat, like parking in the farthest corner of the lot, cautiously opening your car door, or minimizing recreational off-road adventures. But how do you combat stealthy predators like Mother Nature from preying on your ride? Paint protection films are a sleek, but subtle means of outfitting your car with UV protectants that help keep its exterior from fading. Once applied, the enhanced surface will be virtually immune to everyday concerns like pebbles, debris, bug acids and other harsh conditions. Ensuring that your car’s paint stays looking fresh means its resale potential stays high when the time comes.

Interior stains are a turn off for buyers.

Nothing can predict the bump in the road that sends your coffee flying, but wouldn’t it be nice not to worry about spillage stains? Fabric protectors hold off spills before they sink in by keeping liquids on top of the surface. “The appearance of your vehicle, both inside and out, is crucial when trying to sell your automobile,” says Nerad. “Potential buyers will take one look at the vehicle, and if it’s not in peak shape visually, there’s no chance of getting top dollar for it.”

With these measures in mind, car care can go from a backseat chore to the shotgun rider that steers you and your car to a healthy, brighter and resale-ready future. For a one-stop shop of car-protecting products visit 3M Automotive Aftermarket Division and view its 3M Automotive Window Films, Scotchgard Paint Protection Films, and Scotchgard Protectors. Remember, preserving your vehicle will pay off in the long run.

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