(ARA) – The summer season is here and although you may be ready for warm weather and fun in the sun, your wardrobe is not. But many consumers are taking a step back after checking that bank statement. While many experts say the economy is beginning to rebound, shoppers are keeping a tighter grip on their wallets.
“Even though the economy is getting better, people are still not splurging,” says The Art Institute of Indianapolis Fashion and Retail Management Instructor Amber Davis.
Lucky for you, great summer basics don’t have to break your budget. Many must-have summer basics have bargain-basement prices. The Illinois Institute of Art – Chicago Fashion Marketing and Management Associate Professor Stephanie Schuller points out flip flops, tank tops and light knit skirts in basic colors like black, white and neutrals can be some of the least expensive items on the racks. “Just add a pop of color, layering a brightly colored tank top and you can really jazz up an outfit,” she advises.
Davis agrees.”Tanks in different colors for layering are really in this season,” she says. Both fashion experts are also touting dresses. “This summer is all about the floral dress,” says Schuller. “Any shape, any size, any color, bohemian chic is back.”
And while you’re browsing this year’s hottest looks, don’t forget to check out durable, high-quality classics that stand the test of time and fashion, because that’s what your fellow shoppers are doing. “People are spending more money on long-lasting, classic garments that will stay in style for a while and they’re spending less money on trendy items,” says Davis. Schuller recommends a classic linen pant, high-quality cardigans that can be worn for many years and in different seasons and a nice, flattering pair of khaki shorts.
Schuller also advises to stay away from full-priced items. “Wait for the sale. Retailers are really relying on markdowns. If you wait for a promotion, you can get huge deals, I saw flip flops marked down to a dollar a pair,” she says. “It really doesn’t get any better than that.”
Davis reminds shoppers that making sure you’re shopping for your style is just as important as what’s in style. “It’s less about conspicuous consumption and more about self-expression and exploring your style, ” she says.
Finally, for consumers watching their bottom line, Schuller asks you to ask yourself one question before you hand over your cash – “Would I wear this next year?” “If the answer is no, just don’t buy it,” she says.
To learn more about The Art Institutes schools, visit www.artinstitutes.edu/nz.
Courtesy of ARAcontent
