Are you trying to find a career where you can combine your creativity with your passion for being a leader? While there are plenty of jobs out there where you could use those skills, being a creative director will allow you to thrive on them.
Becoming a creative director at an ad agency takes gumption and dedication. It is a demanding and versatile position requiring a variety of skill sets. The chief function of a creative director is to guide a creative team consisting of professional copywriters, designers and art directors as they design effective advertising campaign for clients.
While creative directors work closely with their creative team, they are also responsible for working with account executives to ensure all client needs are met. Each campaign is a major undertaking that requires patience, level-headedness and the ability to work under high-pressure deadlines. One of the best ways to prepare yourself for this kind of a work environment is by obtaining advertising training from a credible institution.
A creative director gets all the glory that comes with a successful campaign, but they are also the first person blamed for any errors or failures. Some things a creative director oversees in an advertising campaign include marketing plans, client meetings, assigning tasks and creating deadlines.
In order to become successful in this position, you’ll need to take a variety of advertising design courses and spend several years working in the creative field. In addition, having an extensive knowledge of each team member’s skills is an important way to excel at this job. Most successful creative directors have strong leadership and creative abilities, as well as knowledge of design programs and editing software.
Being involved in a campaign from its inception to its completion can be an exciting and rewarding process for professionals in the field. Enroll in a quality advertising degree program to begin learning skills essential for success as a professional creative director.
Information in this article was provided by the International Academy of Design & Technology – Chicago. Contact IADT – Chicago today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program. (IADT – Chicago does not guarantee employment or salary.)
Courtesy of ARAcontent
